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“Unlocking the Power of Key Account Management: Strategies for Success” Key account management is a crucial aspect of any business, particularly in today’s competitive market. It involves identifying and nurturing the most valuable customer relationships to drive growth, revenue, and long-term success. In this article, we will explore the importance of key account management, its benefits, and strategies for implementing an effective program. Effective key account management requires a deep understanding of the customer’s needs, goals, and pain points. It involves building strong relationships, identifying opportunities for growth, and developing…
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